Burgdorf/CH, 1. January 2007: Whether it's bed linens, mattresses and home textiles infested with bacteria and dust mites or clothing and shoes with perspiration odors, the causes of contaminated textiles are manifold. Their prevention by Sanitized® has been proven for over 50 years. And not only allergic persons swear by Sanitized®-treated products; these are not only more than clean, but ensure more well-being and security, protecting materials from bacteria, microbes, dust mites, mold and odor, thus permitting a longer service life – under hygenically perfect conditions.
Identification Assistance by the Worldwide Recognized Sanitized® Quality Seal
To permit the clear recognition of Sanitized®-treated textiles and plastics, these are now identified worldwide by the new Sanitized® logo as a distinctive Quality Seal. This ensures the consumer security in the purchasing decision and use of the treated product. Thanks to its clearly visible placement on the article, the label provides the customer with clearly recognizable identification and provides decision-making assistance.
License Partnership, A Concept with a Future
The new license partnership concept also pursues the goal of giving our partners and thus the consumer the greatest possible security. Sanitized® license partners are offered comprehensive, partnership-based support which goes far beyond the individual product-specific development of the treatment, including, for example, support in the areas of marketing and communication as well as quality control. For the consumer's benefit, quality control programs and studies are carried out jointly with the license partners. Conversely, future license partners agree to regular quality controls and spot checks.
SANITIZED AG has specialized very successfully in the treatment of textiles and plastics, and has grown to be the world's leading company for antimicrobial hygiene and materials protection. Its experts can rely on over 50 years experience in the responsible handling of this technology. For this purpose SANITIZED AG uses only scientifically proven and registered active ingredients which have been subjected to the strictest risk assessments for man and the environment in internationally recognized testing processes. Our customers receive all SANITIZED AG products and services through the worldwide sales and marketing network of its partner company Clariant International. As a specialist in textile finishing and plastics additives, Clariant guarantees comprehensive counsulting services worldwide.
The new branding/quality seal and the further-developed license partnership concept are two important measures in the continuation of our successful corporate development.
You will find Sanitized® at the Home Textiles (Heimtextil) Show in Frankfurt in Hall 8.0, Stand H 84.
Enclosures:
New Logo/Quality Seal
Chart "Effect & Benefits Sanitized®"
For further information, contact:
SANITIZED AG, Béatrice Keller, Communication Manager
Lyssachstrasse 95, 3401 Burgdorf, Switzerland
Tel.: +41 (0)34 427 16 24, E-Mail: (...)