Attention bike lovers. — Levi’s® Commuter Series with Sanitized® freshness

The articles in Levi’s® Commuter Series have been equipped with latest technologies to offer optimal performance, improved wearing comfort and durability, while protecting cyclists from potential hazards of their daily commute. The Sanitized® hygiene function hinders the development of unpleasant odors on Levi’s® jeans and non-jeans fabrics giving you freshness and comfort all the time.

For the launch of the Commuter Series, Levi’s® integrated Sanitized® on their website and produced an impressive marketing video, which clearly and simply explains each technology to consumers in an attractive way. Levi’s® have switched to the new Effect Communication and convey the positive benefits of an antimicrobial Sanitized® treatment with a Sanitized® Freshness hangtag. The response on the market is optimistic.



As one consumer commented about the Levi’s® Commuter Series pants “I've been wearing these pants for a couple of weeks now—no washing, no odor. I ride 17 miles round trip to school every morning and I'm a bike messenger in the afternoon, so the pants are taking a beating…

Another comment concerning the Trucker jacket says “I love this jacket, I have worn it 10 days in a row now with a morning temp of 40 °F and an afternoon temp of 80 °F…No smell even after almost 2 weeks. Only washed today…

These constructive comments also support the sustainability factor: Less odor requires less frequent laundering saving water and energy. Less washing gives you more opportunities to ride the streets on your bike or to spend time doing other more pleasant activities. Clothing also stays looking new longer and the fabrics suffer less wear and tear caused by washing machines and tumblers. A simple truth that helps you feel good about your choice of product.

Partnership leads to success. For our license partners we go the extra mile and will gladly offer our expertise to find the best marketing solution with Sanitized® for your needs—many tools for online and print advertising are available. Ask us about them!

Your contact:
Sibylle Hänni Hofmann, Communication Manager
Sibylle.haenni@sanitized.com

Kathrin Müller, Assistant Communication
Kathrin.mueller@sanitized.com
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