More companies are increasingly using the Sanitized® logo proactively for marketing to showcase their products. The Internet platform Sanitized® the.house offers licensing partners new options to introduce themselves to end customers.
The growing industry interest in using Sanitized® as an ingredient brand and thus as a selling point has supplied the stimulus for the unusual marketing effort: the abundance of possible uses for the Sanitized® hygiene function has been playfully staged in a virtual house with kitchen, bedroom, living room and bathroom.