Across the EU manufacturers, product owners and marketing teams may be missing out on an important USP for their products, BPR compliance. If you are selling a product that benefits from an antimicrobial effect brought about by the addition of a biocidal ingredient (known as a Treated Article under the BPR), then you are no doubt advertising this important characteristic.
Confusion among end customers: What clothes can environmentally aware consumers buy with a clear conscience? The BLUESIGN label is a trustworthy example, which makes sustainability and transparency in the global (!) textile production chain visible. Manufacturers of individual components – from the fiber to finishing treatment – commit to complying with the bluesign® CRITERIA.
All shoes, especially once they’ve been worn several times, have one thing in common: they smell. So unpleasantly in fact that a study was conducted on shoe odor in which 18 % of Europeans complained about the strong smell of shoes in stairwells. All of which inevitably raises the question: Do shoes have to stink? The obvious answer would be yes.
The antibacterial treatment of textiles is an aspect of comfort, which textile producers and brands that support sustainability also want to offer their customers. Eco-friendly, effective odor management is in demand.
Ever notice a pungent odor after wearing a freshly washed piece of clothing only a short time? It’s called permastink.
The market is currently on the lookout for new, sustainable solutions for comprehensive odor management when it comes to polyester and other synthetic clothing. The goal is to allow customers to experience a feeling of freshness and comfort while doing sports as well.