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The importance of sustainability is trending in the outdoor industry.
The increasing relevance of sustainability was made clear at the recent OutDoor by ISPO, the new name for Europe’s largest trade fair in this industry.
An escape into nature, a stress-reducer, a way to socialize or just a beloved habit since childhood: hiking has long outgrown its niche as an activity for retirees, and many young people are now enthusiastic hikers.
Anyone who believes that marathons are the world’s most strenuous sport hasn’t heard of mountain marathons. Every September, over 4,000 athletes take part in the Jungfrau Marathon, just a little over an hour away from the headquarters of SANITIZED AG.
In the USA it was the book “Wild” by Cheryl Strayed and in Germany “Ich bin dann mal weg” by Hape Kerkeling (English title: “I’m Off Then”) that triggered the long-distance hiking boom.