Not just managers have discovered racers, mountain bikes or hybrid bikes as an ideal sport for powering out. That is why bicycle fairs such as Eurobike or Interbike in the USA not only offer hardware, but also a large assortment of functional clothing and accessories.
Of course, cycling apparel will continue to be sold by retailers, but online shops are becoming more and more popular. Currently the platform Bike24 has been taken over by WiggleCRC – the range of clothing available is wider and increasingly specific. This is particularly evident on large online platforms. A multitude of brands are vying for the attention of potential buyers. This is why it is important for suppliers to clearly distinguish themselves and to instantly convey their USPs and benefits to the user/customer. Jerseys, pants, jackets, gloves or windbreakers that are treated with Sanitized® offer real added value for cyclists. The new Sanitized® Odor Control Function prevents the formation of odors in polyester textiles. SANITIZED AG, the specialist for odor-management solutions, supports manufacturers/retailers to effectively communicate this message through the use of the ingredient brand: Sanitized® Odoractiv.