All shoes, especially once they’ve been worn several times, have one thing in common: they smell. So unpleasantly in fact that a study was conducted on shoe odor in which 18 % of Europeans complained about the strong smell of shoes in stairwells. All of which inevitably raises the question: Do shoes have to stink? The obvious answer would be yes.
The antibacterial treatment of textiles is an aspect of comfort, which textile producers and brands that support sustainability also want to offer their customers. Eco-friendly, effective odor management is in demand.
Ever notice a pungent odor after wearing a freshly washed piece of clothing only a short time? It’s called permastink.
The market is currently on the lookout for new, sustainable solutions for comprehensive odor management when it comes to polyester and other synthetic clothing. The goal is to allow customers to experience a feeling of freshness and comfort while doing sports as well.