9.2.2015

ISPO 2015: Trends in the Sports Industry

Long before it was scientifically confirmed that a healthy lifestyle can affect life expectancy there was a boom in fitness concepts that promote self-optimization. Healthstyle is the keyword describing a life strategy that is definitely more than just attending a sports class once a week. www.sciencedaily.com

Exciting opportunities are being created for manufacturers of sports textiles: according to the ISPO trend reports, consumers expect function and performance from their sportswear. The growing market in activewear products and clothing and shoes used for sports and recreation demands new, inspiring products. Therefore, it is not surprising that futuristic concepts, especially in the area of mobile fitness, are entering the mass market. And, as the ISPO points out in parallel, the topic of sustainability continues to be important.

In other words, a lot of potential and, at the same time, challenges for the manufacturers of sports and leisure textiles – even in the choice of your finish partner. Read the article about miha bodytec and how SANITIZED AG has succeeded in improving products for innovative trendy sports.

Antimicrobial protection plus responsible resource management is second nature at SANITIZED AG. The Swiss company has already been working according to the bluesign® standards since 2009.

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