From February 3-6, 2019 Munich will once again transform into a hotpot for trends in the international sporting goods industry. Shorter winters, longer transition months, as well as a change in the usage behavior of outdoor garments are just a few of the challenges facing the sporting goods industry.
The athleisure trend, which referes to the everyday wearing of functional and sports clothing, continues. To ensure that these textiles, often made from polyester, retain that feeling of freshness for as long as possible an increasing number of manufactures are integrating the Sanitized® hygiene function.
Naturally, winter sports play a big role at ISPO. The “brand new” award went to Austrian manufacturer Original+. The company employs artificial intelligence, the biometric data of the user, and personal skiing-style preferences to make the manufacture of truly personalized skis possible. Across 5 halls, textiles and hardware for all areas of winter sports will be presented.
Adrenaline, rather than sweat, is produced during eSports. For the first time, the ISPO has integrated this digital form of sports into its program: https://www.ispo.com/en/markets/digital-sport-esports-becomes-part-ispo-network