Global enterprise Marks & Spencer is pursuing its sustainability program “Plan A” (because there is no plan B) with great resolve. Responsible sourcing and water savings are key issues in the long-term initiative. Sanitized® antimicrobial products meet the high requirements and, therefore, have been used for many years in socks, underwear and hats. Customers appreciate the added value the Sanitized® hygiene function offers: no odor development, lasting freshness and energy savings due to less frequent washing. As a licensed Sanitized® partner, Marks & Spencer labels the treated articles with the Sanitized® Quality Seal. Meanwhile, the products have become an integral part of Marks & Spencer’s core product line.