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Probably everyone has had experiences with damp bath towels while on vacation: they take up too much space in the suitcase, never become really dry and frequently exude an unpleasant, musty odor.

Two innovative textile engineers from Barcelona have started their mission: “we kill the towel”. Under their “bubel®  brand they are producing microfiber bath towels in Spain that make classic bath towels literally pale by comparison: lighter, cool designs; four times better absorption; quick drying; a pleasant look and feel and an antimicrobial finish, thus no odor or mildew formation.

“SANITIZED is the perfect partner for the treatment of our high-performance bath towels,” Biel Roda, co-founder and managing director of Bubel High Performance Designs s.l. explained.

The recently founded company began with online marketing and now is being marketed in 15 countries.