Your Global Contact Person

We have excellent networking abilities. SANITIZED employees around the world would be glad to assist you personally. Please feel free to contact us!

Germany, Austria, Switzerland

Textile additives

Your SANITIZED contact for this region:

Stefan Müller

Head of Sales
stefan.mueller@sanitized.com
+41 (0)34 427 16 28

“I aim daily for customer satisfaction and to be partner of choice of our industry and clients based on personal engagement and passion, business excellence and an added value approach.”

Polymer additives

Your SANITIZED contact for this region:

Yalcin Cobankent

Sales Manager
yalcin.cobankent@sanitized.com
T +41 (0)34 427 16 54
M +41 (0)79 274 98 55

“The success of my customers is also my success! I support my customers in every situation with the best Sanitized® technology for their needs. I am convinced that with trust and fair partnership all hurdles can be overcome.”

Textile additives

Your distribution partner on-site:

Bernd Müller
Archroma – TEXTILE SPECIALTIES
Eastern Europe, DACH
www.textiles.archroma.com

Africa

Textile additives / Polymer additives

Your SANITIZED contact for this region:

Raymond Jacobs

Sales Manager
raymond.jacobs@sanitized.com
T +41 (0)34 427 16 31
M +41 (0)79 254 15 12

“To be successful yourself, you need to have a  senior sparring partner that is knowledgeable, hands-on, creative, integer, always keeping your interest in mind—talk to me.”

Australia, New Zealand

Textile additives / Polymer additives

Your SANITIZED contact for this region:

Ilyas Dellas


Ilyas.dellas@sanitized.com
T +61 (0)3 9504 2569
F +61 (0)3 9504 2954
M +61 (0)4 3109 5923

SANITIZED AG
PO Box 24 , Oakleigh 3166
Victoria, Australia

“With 30 years of experience in the chemical and marketing segment, there is no one else you need to contact. Please get in touch with me, your Antimicrobial Specialist”

Bangladesh

Textile additives / Polymer additives

Your SANITIZED contact for this region:

Raymond Jacobs

Sales Manager
raymond.jacobs@sanitized.com
T +41 (0)34 427 16 31
M +41 (0)79 254 15 12

“To be successful yourself, you need to have a  senior sparring partner that is knowledgeable, hands-on, creative, integer, always keeping your interest in mind—talk to me.”

Textile additives

Your distribution partner on-site:

Mainul Islam
Archroma – TEXTILE SPECIALTIES
Bangladesh
www.textiles.archroma.com

Belgium

Textile additives

Your SANITIZED contact for this region:

Raymond Jacobs

Sales Manager
raymond.jacobs@sanitized.com
T +41 (0)34 427 16 31
M +41 (0)79 254 15 12

“To be successful yourself, you need to have a senior sparring partner that is knowledgeable, hands-on, creative, integer, always keeping your interest in mind—talk to me.”

Polymer additives

Your SANITIZED contact for this region:

Frederic Loyrion

Sales Manager
frederic.loyrion@sanitized.com
F +41 (0)34 427 16 19
M +33 6 34 69 60 87

“Why settle for mediocrity when I can offer you the best available technology?”

Textile additives

Your distribution partner on-site:

Joost Pieters
Archroma – TEXTILE SPECIALTIES

Central America

Textile additives / Polymer additives

Your SANITIZED contact for this region:

Jaime Silva

Sales Manager
jaime.silva-merz@sanitized.com
T +41 (0)34 427 16 46
M +41 (0)79 667 33 02

“Well-informed people know what they want and buy accordingly; the Sanitized® products comply with the properties that they seek: Quality, security, well-being.”

Textile additives

Your distribution partner on-site:

Angel Arroyo
Archroma – TEXTILE SPECIALTIES
Mexico, Honduras, El Salvador
www.textiles.archroma.com

Columbia, Costa Rica, Ecuador

Textile additives / Polymer additives

Your SANITIZED contact for this region:

Jaime Silva

Sales Manager
jaime.silva-merz@sanitized.com
T +41 (0)34 427 16 46
M +41 (0)79 667 33 02

“Well-informed people know what they want and buy accordingly; the Sanitized® products comply with the properties that they seek: Quality, security, well-being.”

Textile additives

Your distribution partner on-site:

John Florez
Archroma – TEXTILE SPECIALTIES
www.textiles.archroma.com

Polymer additives

Your distribution partner on-site:

Daisy Gonzalez
Reciend S.A.S.
Bogotá, Colombia
daisy.gonzalez@reciend.com
www.reciend.com
T +57 1 335 11 00

Eastern Europe

Textile additives

Your SANITIZED contact for this region:

Raymond Jacobs

Sales Manager
raymond.jacobs@sanitized.com
T +41 (0)34 427 16 31
M +41 (0)79 254 15 12

“To be successful yourself, you need to have a  senior sparring partner that is knowledgeable, hands-on, creative, integer, always keeping your interest in mind—talk to me.”

Polymer additives

Your SANITIZED contact for this region:

Heinz Studer

Sales Manager
heinz.studer@sanitized.com
T +41 (0)34 427 16 22
M +41 (0)79 254 14 94

“Antimicrobial treatments are easy to implement, quick to put into practice and kind of exciting to communicate. Heard it was different? Then it’s really time that you start talking to me.”

Textile additives

Your distribution partner on-site:

Bernd Müller
Archroma – TEXTILE SPECIALTIES
Eastern Europe, DACH
www.textiles.archroma.com

France, Benelux Union (Belgium, Netherlands, Luxembourg)

Textile additives

Your SANITIZED contact for this region:

Raymond Jacobs

Sales Manager
raymond.jacobs@sanitized.com
T +41 (0)34 427 16 31
M +41 (0)79 254 15 12

“To be successful yourself, you need to have a  senior sparring partner that is knowledgeable, hands-on, creative, integer, always keeping your interest in mind—talk to me.”

Polymer additives

Your SANITIZED contact for this region:

Frederic Loyrion

Sales Manager
frederic.loyrion@sanitized.com
F +41 (0)34 427 16 19
M +33 6 34 69 60 87

“Why settle for mediocrity when I can offer you the best available technology?”

Textile additives

Your distribution partner on-site:

Olivier Dupre
Archroma – TEXTILE SPECIALTIES
France
www.textiles.archroma.com

Great Britain (UK), Ireland

Textile additives

Your SANITIZED contact for this region:

Raymond Jacobs

Sales Manager
raymond.jacobs@sanitized.com
T +41 (0)34 427 16 31
M +41 (0)79 254 15 12

“To be successful yourself, you need to have a  senior sparring partner that is knowledgeable, hands-on, creative, integer, always keeping your interest in mind—talk to me.”

Polymer additives

Your SANITIZED contact for this region:

Frederic Loyrion

Sales Manager
frederic.loyrion@sanitized.com
F +41 (0)34 427 16 19
M +33 6 34 69 60 87

“Why settle for mediocrity when I can offer you the best available technology?”

Textile additives

Your distribution partner on-site:

Christophe Maestripieri
Archroma – TEXTILE SPECIALTIES
Europe, A&I
www.textiles.archroma.com

Textile additives

Your distribution partner on-site:

Dion Gragg
Archroma – TEXTILE SPECIALTIES
Europe, A&I
www.textiles.archroma.com

Polymer additives

Your distribution partner on-site:

Brian Lancaster
Addi-Tec Limited
Great Britain
brianl@addi-tec.co.uk
T +44 161 629 2125

Greece

Textile additives / Polymer additives

Your SANITIZED contact for this region:

Raymond Jacobs

Sales Manager
raymond.jacobs@sanitized.com
T +41 (0)34 427 16 31
M +41 (0)79 254 15 12

“To be successful yourself, you need to have a senior sparring partner that is knowledgeable, hands-on, creative, integer, always keeping your interest in mind—talk to me.”

Polymer additives

Your distribution partner on-site:

Simone Monteleone
EVERKEM Srl
Italy
simone.monteleone@everkem.it
www.everkem.com/en/
M +39 347 279 21 57
P +39 02-67076513 4
F +39 02-67076516

India

Textil-Additive / Polymer-Additive

Your SANITIZED contact for this region:

Raymond Jacobs

Sales Manager
raymond.jacobs@sanitized.com
T +41 (0)34 427 16 31
M +41 (0)79 254 15 12

“To be successful yourself, you need to have a  senior sparring partner that is knowledgeable, hands-on, creative, integer, always keeping your interest in mind—talk to me.”

Textile additives

Your distribution partner on-site:

Prashant Nabar
Archroma – TEXTILE SPECIALTIES
India
www.textiles.archroma.com

Indonesia

Textile additives / Polymer additives

Your SANITIZED contact for this region:

Ilyas Dellas

Sales Manager
Ilyas.dellas@sanitized.com
T +61 (0)3 9504 2569
F +61 (0)3 9504 2954
M +61 (0)4 3109 5923

SANITIZED AG
PO Box 24 , Oakleigh 3166
Victoria, Australia

“With 30 years of experience in the chemical and marketing segment, there is no one else you need to contact. Please get in touch with me, your Antimicrobial Specialist”

Textile additives

Your distribution partner on-site:

Adi Gunawan
Archroma – TEXTILE SPECIALTIES
Indonesia
www.textiles.archroma.com

Polymer additives

Your distribution partner on-site:

Heru Kristianto
PT. INCOPLAS
Indonesia
her.kristianto@gmail.com
www.incoplas.net
T +6221 7454190
C +628111552452

Iran

Textile additives

Your SANITIZED contact for this region:

Raymond Jacobs

Sales Manager
raymond.jacobs@sanitized.com
T +41 (0)34 427 16 31
M +41 (0)79 254 15 12

“To be successful yourself, you need to have a  senior sparring partner that is knowledgeable, hands-on, creative, integer, always keeping your interest in mind—talk to me.”

Polymer additives

Your SANITIZED contact for this region:

Frederic Loyrion

Sales Manager
frederic.loyrion@sanitized.com
F +41 (0)34 427 16 19
M +33 6 34 69 60 87

“Why settle for mediocrity when I can offer you the best available technology?”

Polymer-Additive

Your distribution partner on-site:

Saeed Rangchi
Nikfam Research International Company Ltd.
Iran
info@nik-r-i.com
nikfam.be
Managing Director

Italy

Textile additives / Aditivos para textiles

Your SANITIZED contact for this region:

Heinz Studer

Sales Manager
heinz.studer@sanitized.com
T +41 (0)34 427 16 22
M +41 (0)79 254 14 94

“Antimicrobial treatments are easy to implement, quick to put into practice and kind of exciting to communicate. Heard it was different? Then it’s really time that you start talking to me.”

Textile additives

Your distribution partner on-site:

Davide Demango
Archroma – TEXTILE SPECIALTIES
Italy
www.textiles.archroma.com

Polymer additives

Your distribution partner on-site:

Simone Monteleone
EVERKEM Srl
Italy
simone.monteleone@everkem.it
www.everkem.com/en/
M +39 347 279 21 57
P +39 02-67076513 4
F +39 02-67076516

Luxembourg

Textile additives

Your SANITIZED contact for this region:

Raymond Jacobs

Sales Manager
raymond.jacobs@sanitized.com
T +41 (0)34 427 16 31
M +41 (0)79 254 15 12

“To be successful yourself, you need to have a senior sparring partner that is knowledgeable, hands-on, creative, integer, always keeping your interest in mind—talk to me.”

Polymer additives

Your SANITIZED contact for this region:

Frederic Loyrion

Sales Manager
frederic.loyrion@sanitized.com
F +41 (0)34 427 16 19
M +33 6 34 69 60 87

“Why settle for mediocrity when I can offer you the best available technology?”

Mexico

Textile additives / Polymer additives

Your SANITIZED contact for this region:

Jaime Silva

Sales Manager
jaime.silva-merz@sanitized.com
T +41 (0)34 427 16 46
M +41 (0)79 667 33 02

“Well-informed people know what they want and buy accordingly; the Sanitized® products comply with the properties that they seek: Quality, security, well-being.”

Textile additives

Your distribution partner on-site:

Angel Arroyo
Archroma – TEXTILE SPECIALTIES
Mexico, Honduras, El Salvador
www.textiles.archroma.com

Middle East

Textile additives / Polymer additives

Your SANITIZED contact for this region:

Raymond Jacobs

Sales Manager
raymond.jacobs@sanitized.com
T +41 (0)34 427 16 31
M +41 (0)79 254 15 12

“To be successful yourself, you need to have a  senior sparring partner that is knowledgeable, hands-on, creative, integer, always keeping your interest in mind—talk to me.”

Textile additives

Your distribution partner on-site:

Ozgur Gundogdu
Archroma – TEXTILE SPECIALTIES
Turkey, Middle East
www.textiles.archroma.com

North America

Textile additives

Your SANITIZED contact for this region:

Darrell Burnette

Sales Manager
darrell.burnette@sanitized.com
F +1 (864) 801 35 45
P +1 (864) 373 40 12

SANITIZED (USA) Inc.
405 North Main Street
Fountain Inn, SC 29644
USA

“I encourage you to purchase Sanitized® products, which provide consumers with our innovative hygiene function that delivers freshness, comfort and protection in your products they purchase, and also to leverage the Sanitized® ingredient brand to clearly call out these benefits on the retail shelf and to significantly differentiate your products from your competitors in an impactful yet cost effective way.”

Polymer additives

Your SANITIZED contact for this region:

Aric Axness

Senior Business Development Manager
aric.axness@sanitized.com
P +1 (864) 680 5084

SANITIZED (USA) Inc.
105 Roscommon Run
Moore, SC 29369
USA

“I strive to provide technical solutions to the unmet needs of our customers.  The ultimate goal is to form long-term partnership relationships utilizing the best performing Sanitized® technology.”

Textile additives

Your distribution partner on-site:

Mark Carlough
Archroma – TEXTILE SPECIALTIES
USA, Canada
www.textiles.archroma.com

Textile additives

Your distribution partner on-site:

Brand McClanahan
Archroma – TEXTILE SPECIALTIES
USA, A&I
www.textiles.archroma.com

Other Asian countries

Textile additives / Polymer additives

Your SANITIZED contact for this region:

Ilyas Dellas

Sales Manager
Ilyas.dellas@sanitized.com
T +61 (0)3 9504 2569
F +61 (0)3 9504 2954
M +61 (0)4 3109 5923

SANITIZED AG
PO Box 24 , Oakleigh 3166
Victoria, Australia

“With 30 years of experience in the chemical and marketing segment, there is no one else you need to contact. Please get in touch with me, your Antimicrobial Specialist”

Textile additives

Your distribution partner on-site:

Paul Cowell
Archroma – TEXTILE SPECIALTIES
Singapore, A&I
www.textiles.archroma.com

Pakistan

Textil-Additive / Polymer-Additive

Your SANITIZED contact for this region:

Raymond Jacobs

Sales Manager
raymond.jacobs@sanitized.com
T +41 (0)34 427 16 31
M +41 (0)79 254 15 12

“To be successful yourself, you need to have a  senior sparring partner that is knowledgeable, hands-on, creative, integer, always keeping your interest in mind—talk to me.”

Textil-Additive

Your distribution partner on-site:

Saleh Muhammed
Archroma – TEXTILE SPECIALTIES
Pakistan
www.textiles.archroma.com

People's Republic of China

Textile additives

Your SANITIZED contact for this region:

Jestin Zhao

General Manager
jestin.zhao@sanitized.com
T +86 21 6115 6938
F +86 21 6115 6937
M +86 13 7016 54461

SANITIZED (CHINA) Ltd.
Showroom 9B19,
Shanghai Mart No.2299 Yan’an Xi Road,
200336 Shanghai

“SANITIZED is not only an antimicrobial producer, but also the top brand of global antimicrobials. As a hygiene expert of SANITIZED for Chinese market I am very happy to support you in finding the optimal solution for your needs.”

Polymer additives

Your SANITIZED contact for this region:

Steven Liu

Sales Manager Polymer Additives
steven.liu@sanitized.com
T: +86(0)21-61156939
F: +86(0)21-61156937
M: +86(0)13818803645

SANITIZED (CHINA) Ltd.
Showroom 9B19,
Shanghai Mart No.2299 Yan’an Xi Road,
200336 Shanghai

“Want to be different? Want to be distinguished? Please talk to me, to see what SANITIZED can do for you. SANITIZED will bring you benefits beyond your expectation.”

Textile additives

Your distribution partner on-site:

Marston Cheng
Archroma – TEXTILE SPECIALTIES
China, A&I
www.textiles.archroma.com

Textile additives

Your distribution partner on-site:

Helen Chen
Archroma – TEXTILE SPECIALTIES
China
www.textiles.archroma.com

Polymer additives

Your distribution partner on-site:

Steve Leung
Dunwa Chemicals Ltd.
Tianhe, Guangzhou
steve.leung@dunwa.com.hk
T +86 (020) 6101 8292
M +86 139 2224 8735

Poland

Textile additives

Your SANITIZED contact for this region:

Raymond Jacobs

Sales Manager
raymond.jacobs@sanitized.com
T +41 (0)34 427 16 31
M +41 (0)79 254 15 12

“To be successful yourself, you need to have a  senior sparring partner that is knowledgeable, hands-on, creative, integer, always keeping your interest in mind—talk to me.”

Polymer additives

Your SANITIZED contact for this region:

Heinz Studer

Sales Manager
heinz.studer@sanitized.com
T +41 (0)34 427 16 22
M +41 (0)79 254 14 94

“Antimicrobial treatments are easy to implement, quick to put into practice and kind of exciting to communicate. Heard it was different? Then it’s really time that you start talking to me.”

Polymer additives

Your distribution partner on-site:

Elzbieta Dunska
Clarchem Polska Sp. Zo.o.
Poland
dunska@clarchem.pl
www.clarchem.pl
T +48 42 681 75 35

Polymer additives

Your distribution partner on-site:

Izabela Oleksiewicz
Clarchem Polska Sp. Zo.o.
Poland
oleksiewicz@clarchem.pl
www.clarchem.pl
T +48 42 681 75 35

Russia, Belarus, Kazakhstan, Ukraine

Textile additives

Your SANITIZED contact for this region:

Raymond Jacobs

Sales Manager
raymond.jacobs@sanitized.com
T +41 (0)34 427 16 31
M +41 (0)79 254 15 12

“To be successful yourself, you need to have a  senior sparring partner that is knowledgeable, hands-on, creative, integer, always keeping your interest in mind—talk to me.”

Polymer additives

Your SANITIZED contact for this region:

Heinz Studer

Sales Manager
heinz.studer@sanitized.com
T +41 (0)34 427 16 22
M +41 (0)79 254 14 94

“Antimicrobial treatments are easy to implement, quick to put into practice and kind of exciting to communicate. Heard it was different? Then it’s really time that you start talking to me.”

Textile additives / Polymer additives

Your distribution partner on-site:

Andrei Razuvaev
KCC (KorChemKolor)
Russia
razuvaev@korchemcolor.ru
www.korchemcolor.ru
T +7 495 57988 43

Scandinavia

Textile additives

Your SANITIZED contact for this region:

Raymond Jacobs

Sales Manager
raymond.jacobs@sanitized.com
T +41 (0)34 427 16 31
M +41 (0)79 254 15 12

“To be successful yourself, you need to have a  senior sparring partner that is knowledgeable, hands-on, creative, integer, always keeping your interest in mind—talk to me.”

Polymer additives

Your SANITIZED contact for this region:

Frederic Loyrion

Sales Manager
frederic.loyrion@sanitized.com
F +41 (0)34 427 16 19
M +33 6 34 69 60 87

“Why settle for mediocrity when I can offer you the best available technology?”

Singapore

Textile additives / Polymer additives

Your SANITIZED contact for this region:

Ilyas Dellas

Sales Manager
Ilyas.dellas@sanitized.com
T +61 (0)3 9504 2569
F +61 (0)3 9504 2954
M +61 (0)4 3109 5923

SANITIZED AG
PO Box 24 , Oakleigh 3166
Victoria, Australia

“With 30 years of experience in the chemical and marketing segment, there is no one else you need to contact. Please get in touch with me, your Antimicrobial Specialist”

Textile additives

Your distribution partner on-site:

Paul Cowell
Archroma – TEXTILE SPECIALTIES
Singapore, A&I
www.textiles.archroma.com

South America

Textile additives / Polymer additives

Your SANITIZED contact for this region:

Jaime Silva

Sales Manager
jaime.silva-merz@sanitized.com
T +41 (0)34 427 16 46
M +41 (0)79 667 33 02

“Well-informed people know what they want and buy accordingly; the Sanitized® products comply with the properties that they seek: Quality, security, well-being.”

Textile additives

Your distribution partner on-site:

Wagner Boscolo
Archroma – TEXTILE SPECIALTIES
Brazil
www.textiles.archroma.com

Textile additives

Your distribution partner on-site:

Manuel Pendas
Archroma – TEXTILE SPECIALTIES
Argentina
www.textiles.archroma.com

Textile additives

Your distribution partner on-site:

Jorge Flores
Archroma – TEXTILE SPECIALTIES
Peru
www.textiles.archroma.com

Spain, Portugal

Textile additives / Polymer additives

Your SANITIZED contact for this region:

Heinz Studer

Sales Manager
heinz.studer@sanitized.com
T +41 (0)34 427 16 22
M +41 (0)79 254 14 94

“Antimicrobial treatments are easy to implement, quick to put into practice and kind of exciting to communicate. Heard it was different? Then it’s really time that you start talking to me.”

Textile additives

Your distribution partner on-site:

Berta Fontova
Archroma – TEXTILE SPECIALTIES
Spain, Portugal
www.textiles.archroma.com

Polymer additives

Your distribution partner on-site:

Israel Nadal Valor
Irisem, S.L.
Spain
israel.nadal@irisem.com
www.irisem.com
T +34 96 164 3010

Taiwan

Textile additives / Polymer additives

Your SANITIZED contact for this region:

Ilyas Dellas

Sales Manager
Ilyas.dellas@sanitized.com
T +61 (0)3 9504 2569
F +61 (0)3 9504 2954
M +61 (0)4 3109 5923

SANITIZED AG
PO Box 24 , Oakleigh 3166
Victoria, Australia

“With 30 years of experience in the chemical and marketing segment, there is no one else you need to contact. Please get in touch with me, your Antimicrobial Specialist”

Textile additives / Polymer additives

Your distribution partner on-site:

James Lee
Affiliated Dyestuffs & Chemicals
Taiwan
james.lee@adc-tw.com
T +886 2 2772 2070

Thailand

Textile additives / Polymer additives

Your SANITIZED contact for this region:

Ilyas Dellas

Sales Manager
Ilyas.dellas@sanitized.com
T +61 (0)3 9504 2569
F +61 (0)3 9504 2954
M +61 (0)4 3109 5923

SANITIZED AG
PO Box 24 , Oakleigh 3166
Victoria, Australia

“With 30 years of experience in the chemical and marketing segment, there is no one else you need to contact. Please get in touch with me, your Antimicrobial Specialist”

Textile additives

Your distribution partner on-site:

Preeya Nanaen
Archroma – TEXTILE SPECIALTIES
Thailand
www.textiles.archroma.com

Textile additives / Polymer additives

Your distribution partner on-site:

Nattika Rattanajiajaroen
Thanachem (Bangkok) Co., Ltd.
Bangkok 10120, Thailand
nattika@thanachem.com
www.thanachem.com
+6686-348-5432

Turkey

Textile additives

Your SANITIZED contact for this region:

Raymond Jacobs

Sales Manager
raymond.jacobs@sanitized.com
T +41 (0)34 427 16 31
M +41 (0)79 254 15 12

“To be successful yourself, you need to have a  senior sparring partner that is knowledgeable, hands-on, creative, integer, always keeping your interest in mind—talk to me.”

Polymer additives

Your SANITIZED contact for this region:

Heinz Studer

Sales Manager
heinz.studer@sanitized.com
T +41 (0)34 427 16 22
M +41 (0)79 254 14 94

“Antimicrobial treatments are easy to implement, quick to put into practice and kind of exciting to communicate. Heard it was different? Then it’s really time that you start talking to me.”

Textile additives

Your distribution partner on-site:

Ozgur Gundogdu
Archroma – TEXTILE SPECIALTIES
Turkey, Middle East
www.textiles.archroma.com

Polymer additives

Your distribution partner on-site:

Yavuz Tor
OPTIMA KIMYA SANAYI
Turkey
yavuz.tor@optimakimya.com
T +90 216 45576-00

Worldwide

Textile additives

Your SANITIZED contact for this region:

Stefan Müller

Head of Sales
stefan.mueller@sanitized.com
+41 (0)34 427 16 28

“I aim daily for customer satisfaction and to be partner of choice of our industry and clients based on personal engagement and passion, business excellence and an added value approach.”

Polymer additives

Your SANITIZED contact for this region:

Renaud Houy

Head of Sales Polymer
renaud.houy@sanitized.com
T +41 (0)34 427 16 37
M+41 (0)79 254 15 36

“Your wish for excellent technical performance based on sustainable, safe products secured by a strong brand is my demand.”