The reuse of towels by consumers makes prevention against odor-causing bacteria in the towel vital. Sanitized® treated Trident towels provide consumers with lasting freshness.
Consumer Priorities Change
The coronavirus pandemic has brought a shift in consumer priorities, especially when it comes to the textile products households frequently utilize. Recent studies show consumers have become increasingly concerned with hygiene and cleanliness and they are purchasing more cleaning supplies, hand sanitizers, and personal hygiene products.
Delivering Premium Performance with Sanitized® hygiene function
With the heightened concern for cleanliness among consumers worldwide, Trident Group is responding to customer concerns by providing terry towels treated with the Sanitized® hygiene function providing added protection against odor-causing bacteria. Learn more about Trident Group’s terry towels.
As one of the leading manufacturers of premium home textile products, specifically terry towels and bed linens, Trident Group is dedicated to enhancing the performance of their products in order to provide customers with comfort and confidence.
Learn more about this partnership in the Interview with Devendra Kumar, Head Design, Innovation and Product Execution:
Case Study Trident Group and Sanitized®
Why Odor Control is Essential for Towels
Naturally, towels provide the perfect gathering place for odor-causing bacteria. Used typically in bathrooms that are warm and moist, these conditions provide a perfect environment for odor-causing bacteria to grow – even in unused towels. The reuse of towels by consumers makes prevention against odor-causing bacteria in the towel vital. Although recent studies suggest consumers are taking more precautions to protect themselves and their families, home textile products (including towels) are not always laundered after each use. Even after laundering, odor-causing microbes can remain on the surface of the fabric. This buildup of bacteria is what can generate the unpleasant odors commonly found in towels.
Technical Support Services
SANITIZED AG manufactures antimicrobials specifically to meet brand and retailer specifications, which can be added during the manufacturing process. In an effort to provide reliable and verifiable programs that assure consistent, reproducible performance from treated products, SANITIZED AG follows International Antimicrobial Council (IAC) testing guidelines. The IAC is a not-for-profit organization dedicated to promoting the safe and effective testing and use of antimicrobials and odor-controlling technologies. SANITIZED AG uses the IAC test data to determine the best additive and inclusion level for the fabric composition and performance specifications for your products. Learn more about services and programs offered by the International Antimicrobial Council: amcouncil.org
