25.9.2023Exploring consumer insights on laundry pratices
Many aspects are influencing consumers’ behavior when it comes to laundry practices. Read on to discover the results of our survey and to learn more about what influences purchasing decisions and behavior when it comes to buying clothing items.
21.7.2022Odor management: two approaches, one goal
Together with Archroma, our global expert partner for textile additives, we were present at this year’s Techtextil in Frankfurt, Germany. Three experts discussed odor management solutions for textiles. Also in focus: the brand-new Sanitized® OX20, an odor-neutralizing product from the Sanitized® Odorex™ product family.
24.5.2022That foul odor after sweating – does it have to be this way?
The human body regulates its temperature by sweating. Furthermore, the body responds to a stressful situation with heavy sweating. Thanks to odor-adsorbing technologies, sweating people have nothing to fear about unpleasant sweat odor in their textiles.
9.5.2022Why using antimicrobials in sportswear can increase sustainability
The use of antimicrobial technologies does not have to contradict a sportswear brand’s sustainability goals. Sport textiles can benefit from a prolonged useful life when utilizing antimicrobials, and consumers can reduce their use of resources in their households by laundering textiles less frequently. From a sustainability standpoint, Sanitized® Puretec™ is the optimal technology for odor-free sportswear.
23.3.2022Trident Group provides sustainable value for home textiles
Consumers who value freshness and sustainability want towels and bed linens that are odor resistant. Sanitized® treated Trident Group home textile products provide consumers with lasting freshness use after use.
24.2.2022Athleisure – a trend that places high demands on textiles’ odor management properties
With the trend of «Athleisure», sportswear has become a part of our everyday lives, even at work. As we are all aware, synthetic textiles are likely to rapidly develop a bad smell. Because sportswear is often made from synthetic fibers, the need for integrated odor management properties is obvious.
26.1.2022Are metal-free antimicrobials the future for sportswear?
Metal-based antimicrobials have been a part of odor-free sportswear for many decades. With the increasing support for sustainability and requirements for responsible use of all chemicals, metal-based solutions face increasing pressure in the sportswear industry. Metal-free antimicrobial solutions are ready to rise to the occasion.
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