Siga leyendo para aprender más sobre ropa sin olor, bacterias en artículos de uso diario, tranquilidad al usar el transporte público, protección sensible contra ácaros del polvo para su hogar, pinturas antimicrobianas y por qué sus artículos favoritos deben estar protegidos contra bacterias, olores, moho y daños materiales.
25.9.2023Hygiene around the home: diving into consumer behavior and market opportunities
In response to the pandemic, consumers have significantly altered their cleaning habits. While they remain committed to maintaining rigorous hygiene practices, there is a growing apprehension regarding the escalating use of cleaning products and its adverse environmental consequences. This contrast between the desire for heightened cleanliness and environmental consciousness raises an intriguing question: Could antimicrobial-treated articles present a solution that resolves these opposing concerns?
25.9.2023Exploring consumer insights on laundry pratices
Many aspects are influencing consumers’ behavior when it comes to laundry practices. Read on to discover the results of our survey and to learn more about what influences purchasing decisions and behavior when it comes to buying clothing items.
23.8.2022Reduce cleaning time with an integrated hygiene function
Although bacteria are always with us, we are rarely aware of their presence. Those who get to the bottom of the subject of hygiene usually find out more than they would like. But there is hope for an uncomplicated everyday life, despite bacteria-rich kitchen sponges and escalator handrails.
22.7.2021How a quality seal affects the purchasing decision
Are purchasing decisions always influenced by rational factors? Or do your gut feelings and emotional incentives ultimately prevail? A powerful quality seal appeals to consumers both on a rational and emotional level.
24.2.2021Natural odor control
Functional textile manufacturers face a challenge: even freshly washed synthetic clothing takes on an undesirable odor after being worn for just a short time. This permanent odor on synthetic textiles is not caused by human sweat itself, but rather by the corresponding odor molecules that settle in the fibers. The result: Something known as permastink.
1.12.2020A brand is more than a logo. It is a quality promise. How brand partnerships work with Sanitized®
As a responsible manufacturer of dyes, textile products or plastic articles, you choose your suppliers of antimicrobial additives according to special criteria – tailored to your individual protection goals. Shower curtains shouldn’t develop any mold stains. Polyester T-shirts should maintain their fresh feeling for as long as possible, without sweat odors. And water-based coatings need to be protected against microbes and mold.
6.10.2020Ingredient branding in the textile industry
Anyone who wishes to sell their products not only at the lowest price but also achieve healthy sales has to offer purchase arguments with relevance. In the textile industry, this includes brands that don’t just stand out in discount campaigns but also generate appeal.
25.8.2020Moving away from substitutability: How an ingredient brand enhances your product
In the consumer goods sector, brands serve as familiar reference points within the huge number of often substitutable products. In fashion, a brand characterizes the special style of a designer. With food products, the brand may express a quality standard or place of origin, whereas car brands convey aspects of performance, safety or family friendliness.
