Archroma proudly announces the extension of its partnership with SANITIZED AG, marking ongoing success in the textile industry. This enduring alliance has been pivotal in driving innovation, particularly in odor and hygiene management for home textiles and apparel.
Recognized as the leading chemical supplier, Archroma solidifies its position through the acquisition of Huntsman’s Textile Effects division in February 2023. According to Michael Lüthi, CEO of SANITIZED AG, this acquisition broadens global reach and technical expertise, strengthening the innovation force for more sustainable solutions.
The partnership, established in 1989, reflects a commitment to excellence and shared values. Dhirendra Gautam, VP of Product Marketing and Strategy at Archroma, notes, “Our strategic partnership is a pivotal moment for the global textile market, aligning with our commitment to sustainability, innovation, and technical expertise.”
Read the full media release
