Since 1935, SANITIZED AG has been committed to delivering value to its customers by providing innovative and effective technologies adapted to ever-changing consumer desires and marketplace trends.
Delivering sustainable value
The coronavirus pandemic has awakened consumers’ interest in their carbon footprint and made them more aware of their purchasing behavior and daily lifestyle – and whether their actions have a positive impact on the environment. This has also increased the demand for sustainable products – which goes hand in hand with the growing popularity of odor management solutions for apparel and home textiles. Retail forecasters expect textiles with integrated odor management to become the market standard.
By continuously allocating resources to research and development, SANITIZED remains dedicated to the post-COVID marketplace by delivering premium odor management technologies that address the consumer demand for sustainability.
Consumer expectations
Recent studies suggest that consumer interest in sustainability has actually risen amid the global health crisis. According to the Kearney 2020 Earth Day Study, 40% of consumers feel more anxious about their environmental impact than they were pre-pandemic, and 46% are now more likely to invest in eco-friendly products.
Research also suggests that consumers have higher durability and performance expectations, especially when it comes to home textile products such as towels, bedding, and sheets. Consumers desire textiles that include sustainable, innovative features that enhance the usability, maintenance, and performance of the product. A performance concern that is often cited as one of the top consumer complaints in home textiles is odor.
Sanitized® odor management technologies
SANITIZED provides several odor management solutions for brands and retailers worldwide. Each technology provides a unique mode of action that has shown excellent performance on natural, synthetic, and blended fabric substrates. The Sanitized® metal-free antimicrobial technology prevents the growth of odor-causing bacteria without a release of the active ingredient to either the consumer or the environment. The unique non-leaching, polymer system provides a safe and sustainable solution to odor control in textiles. The Sanitized® plant-based odor management technology absorbs and neutralizes odors to deliver long-lasting freshness on textiles. Sanitized® odor management technologies provide consumers with peace of mind by improving product durability and reducing the need for frequent laundering.
Trident Group adopts Sanitized® odor management technologies
Trident Group partners with SANITIZED to respond to the customer-driven demand for sustainable odor management solutions for textiles. As one of the leading manufacturers of premium home textile products, Trident Group is dedicated to continuously advancing the performance and eco-footprint of their products. Learn more about this partnership in the Interview with Devendra Kumar, Head Design, Innovation and Product Execution:
> Case Study Trident Group and Sanitized®
Currently, Trident Group incorporates Sanitized® odor management technologies in their sheeting and terry towels. As a SANITIZED partner, Trident Group treated products are featured on the virtual showroom sanitized.house. Visit the company’s microsite here: Trident Group. By responding to marketplace trends for innovative and sustainable products, Trident Group and SANITIZED can deliver consumer-centric products by fulfilling the demand for high quality, durable, and long-lasting freshness in home textiles.
> Learn more about odor management and get in touch with us.
