Consumers who value freshness and sustainability want towels and bed linens that are odor resistant. Sanitized® treated Trident Group home textile products provide consumers with lasting freshness use after use.
Sanitized® Actifresh delivers lasting value for home textiles
The global pandemic has fundamentally changed the world. Despite the drop in COVID-related restrictions and lockdowns in 2022, the pandemic has continued to increase awareness and anxiety surrounding hygiene. Recent consumer studies indicate that new habits formed during this time period will endure, permanently changing how consumers shop and what they value.
Due to an increase of time spent at home, consumers globally are evaluating their shopping habits and placing more value on home-related items that deliver comfort and sustainable, lasting performance. According to a recent Cotton Incorporated (2021) study, two-thirds of consumers say that sustainability has a moderate or great deal of influence on their purchases of textile products. More specifically, 63% of consumers value home textiles, including towels and bed linen products, that deliver sustainable performance. Trident Group, a leader in the home textile sector, responds to the growing demand for sustainable products by offering high-quality, durable towels and bed linens treated with the Sanitized® odor control technology.
Freshness performance… guaranteed!
As a leading manufacturer of high-quality home textile products, Trident Group utilizes the Sanitized® odor management solution on their Play® and Sport® towels and bed linen products to address the growing market requirement for freshness performance. According to the Trident Group team, “We believe Sanitized® technologies help us deliver the best consumer-centric products by fulfilling the consumer demand for high quality, durable, and long-lasting freshness in home textiles.” Visit Sanitized®-treated products on the Trident Group’s microsite:
Visit Trident at Sanitized.house
Trident Group also offers an expansive catalog to provide consumers with more information about their product lines. Visit the Trident Group company website to view treated products labeled with the Sanitized® Actifresh label at
Improving product maintenance and sustainability
Whether at work, at home, or during free time, the Sanitized® freshness effect is a friendly companion in consumers’ day-to-day life. The integrated Sanitized® hygiene function inhibits the development of odor-causing bacteria to provide long-lasting freshness protection in textiles. Instead of laundering after every use, consumers can spend more time doing the activities they enjoy. Learn more about the Sanitized® hygiene function here:
More about Sanitized® hygiene function
Improving the freshness performance in textiles with the Sanitized® odor control technology also offers numerous sustainability benefits to consumers at home. Washing less often results in using less water, energy, and detergent, while lowering household carbon dioxide emissions. Additionally, reducing the number of laundry loads per household saves consumers money as fewer resources are consumed. Though simple, this action can make a major difference in the overall environmental impact of residential laundering globally.
Sources:
Cotton Incorporated. (2021). Sustainability addressing sustainability. Supply Chain Insights. https://www.cottoninc.com/market-data/supply-chain-insights/sustainability-addressing-sustaina bility-2022/
